Harness the Power of the Cloud, Says Sorenson
Video encoding is moving from the desktop to the cloud, but it's a slow evolution, 彼得·凯西说, 总裁兼首席执行官 索伦森媒体. Csathy was interviewed on the red carpet during the recent 流媒体 West conference in Los Angeles, where he talked about the cloud's possibilities.
One reason for the slow move to the cloud is that companies have concerns about privacy 和 security. But when they try cloud encoding, 说Csathy, they typically come back for more.
As that happens, new opportunities present themselves. Companies like Technicolor, 例如, are able to deliver dailies instantly to producers, who can then view them on mobile devices anywhere in the world.
Sorenson has been focusing on enterprises lately, 说Csathy, making customers comfortable with cloud encoding 和 emphasizing the fast upload technology that allows them to upload large files without long delays:
"Harness the power of the cloud, take those files -- fast file, fast transfer up into the cloud because that's critical so you can have near real-time review 和 approval 和 collaboration -- but wrapping it in all kinds of security so that you feel safe taking this prime motion picture 和 television content that's worth millions of dollars 和 that can't get out, it cannot be leaked out, wrapping that in the security that's necessary to enable the media 和 entertainment companies to feel comfortable with that, but now you can transcode it, 优化交付, 和 auto-detect the device that it's being sent to,凯西兴奋地说.
The move to the cloud is the next evolution of video encoding, Csathy says.
"In the next three years, I see the majority or workflows going into the cloud. You will always have some behind the firewall, but it will be a gradual transition. Once the companies get comfortable with it after getting a taste of it, then more 和 more of the workflow will go there,他补充道.
Not that Sorenson is only about the cloud. Shortly before the 流媒体 West conference, it introduced Sorenson Squeeze 8, its latest desktop encoder.
"We focus on quality first 和 foremost, 和, with the latest version, 它更快, 高质量的H.264 also now," 说Csathy, who calls it the gold st和ard of desktop editing.
Scroll down to view the entire interview.
These 流媒体 Red Carpet Interviews are sponsored by 前廊数码.
相关文章
The experts weigh in on when companies should encode 和 transcode their own content, 和 when it makes sense to move to the cloud.
2012年6月4日
The two companies will exp和 their relationship by distributing the titles through more channels.
11月15日
New Lite version lets users get the power of Sorenson encoding at a smaller price.
11月1日
Feature lets companies create their own apps for no-loss workflow using mobile devices.
7月12日