NBC Universal Moves to the Cloud -- Cautiously
Addressing the topic of cloud-based encoding was 史蒂文Sabonjohn, director of digital media engineering for NBC Universal, during the recent 流媒体 West conference in Los Angeles. While moving to the cloud has been a plus for many publishers, some executives at NBCU have proven skeptical. For one thing, they need to know that the cloud is secure.
"There's still a big perception problem of the cloud that we're just starting to break through,萨蓬约翰说. "We've done a lot of analysis of should we move to the cloud, should we not move to the cloud, 和 it's looking promising. The technology's getting there. The perception on security is getting there, inside. There's just a few more people to convince to move there."
Which isn't to say that NBCU has so far avoided the cloud. 事实上, it made extensive use of cloud editing 和 encoding while presenting the 2012 London Olympics. A partnership with YouTube paved the way.
"Where we have found some great benefits with the cloud, if you can call this the cloud, is with our Olympics ventures. It's no secret that we were partnered with YouTube for the Olympics, 和, if you consider them a cloud, they're a big enough company, you kind of can do that do that,萨蓬约翰说. "They brought in the content straight from the Olympics committee, 和 then we were able to use their expansive resources 和 also use some software services to quickly edit that content 和 put it online to NBCOlympics.com."
The results were strong, party because working in the cloud made the editing process much simpler.
"It was incredibly helpful, because we didn't have to deal with the challenges of bringing the content into our walls, st和ing up so many hard editors -- Final Cuts 和 Avids. They were used for certain pieces, but for the web clips they weren't used. We were using cloud-based solutions to do mark-in 和 mark-out. The turnaround time was incredibly fast," Sabonjohn added.
For more on moving to a cloud-based video workflow, watch the full panel discussion below.
Best Practices for Migrating to a Cloud-Based Encoding Platform
With a large number of cloud-based encoding platforms on the market, many content owners are now looking at cloud-based transcoding systems. This session explores the challenges 和 hurdles faced by industry professionals in migrating their content to the cloud. Learn the best practices for adopting 和 implementing cloud encoding from a tactical 和 operational perspective.
主持人: 大卫Zebroski, VP, Video Distribution, Scripps Networks Interactive
发言人: 达斯汀Encelewski, Director, Product Marketing, Elemental Technologies
发言人: 史蒂文Sabonjohn, Director, Digital Media Engineering, NBC Universal
发言人: 杰夫•马尔金，总裁，编码.com
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