How Do Viewers Choose Streaming TV Providers?
Learn more about streaming TV at 流媒体的下一个事件.
Watch the complete presentation from 流媒体 West, OTT101. Fireside Chat: Innovation in the Time of Streaming TV，在… 流媒体 Conference Video Portal.
Read the complete transcript of this clip:
Eric Schumacher-Rasmussen: You talk about pricing, and what I mentioned in my introduction about some recent news. Just last Friday Hulu raised their price pretty significantly for their live linear offering. The no-ad package, or the limited-ad package went from 50 to 60 dollars a month.
本室: 是的.
埃里克: You're starting to see these services get up into the cable TV range. So price point is obviously still a huge differentiator--
本: 正确的.
埃里克: 对菲罗. Do you hear 那 from your customers, 那 one of the biggest reasons they choose Philo is the price?
本: 是的，当然. 这是一个一贯的信息, 你知道, I think it's sort of unclear whether, 你知道, we don't really know for sure I guess whether people really have a deep understanding, 那, 例如, sports is driving an outsized proportion of there traditional cable package. 你知道, I don't know if 那 many people know 那 30 dollars of their cable bill is going just to sports.
埃里克: 正确的.
本: But certainly I think people do recognize value when they see it. And again, so 你知道, 58 channels for 20 bucks a month, it's a pretty compelling price point. We definitely hear from our customers, 那 they love not paying for channels 那 they are not watching.
埃里克: 正确的.
本: Which, 你知道, 那 is kind of a no-brainer.
埃里克: 正确的.
本: But 那's definitely compelling.
埃里克: So the no-sports feature 那 you kinda put forward is definitely a USP for you.
本: 是的.
埃里克: 好吧.
本: 是的,是的.
埃里克: And I know, 你知道, a couple of your other USPs, are 那 you offer three simultaneous streams.
本: 是的.
埃里克: 正确的?
本: 这是正确的.
埃里克: 无限DVR.
本: 正确的.
埃里克: What sort of feedback do you have from consumers, about how often do they use those features, and how much those features play a role in their choice of Philo?
本: 是的, so, 我会说, to the three simultaneous streams, 我会说 it a significant minority of our users who take advantage of the multiple streams. Certainly not everyone is doing 那. But I actually think at this point, 那 I almost think of 那 as more like a table-stakes feature. It seems like a lot of the services out there do have multiple streams. It's kinda something people expect at this point. The DVR thing is huge, though. That is definitely a really compelling feature 那 people love. 你知道 we have a 30-day unlimited DVR, so you can save as many shows as you want, and we'll record all the episodes and keep them for 30 days. And, 你知道, 那 is something 那 the vast majority of our users are using it to some extent. And there are a lot of them 那 use it quite heavily.
相关文章
流媒体's Eric Schumacher-Rasmussen and Philo's Ben Chambers discuss the engineering challenges of scaling live linear across multiple platforms in this clip from their fireside chat at 流媒体 West 2019.
2020年1月24日
康卡斯特公司's Stuart Kurkowski discusses the UX challenges of live linear in this clip from 在线直播 Summit at 流媒体 East 2018.
2018年7月5日
Useful Media CEO Scott Rutherford discusses both the technical and engagement challenges involved in building and maintaining live linear channels in this clip from 流媒体 East.
2017.10.23
在线直播 Summit panelists from NBC, 康卡斯特公司, Hulu, 卡尔金斯媒体, and the Streaming Video Alliance discuss the obstacles to mass delivery and consumption of live linear content today.
2017.10.02