HBO如何改善全球SVOD体验

了解更多关于全球OTT市场的信息流媒体的下一个事件.

观看流媒体西部的完整演示， B101. 订阅疲劳:过多是件好事?，在… 流媒体会议视频门户.

阅读这段录音的完整文本:

杰森·Thibeault: 你们可能都听说了迪士尼+发布的消息. 他们一开始就有一堆技术问题. 同时面向许多人进行流媒体是非常困难的. 怎么说呢，好像是4.800万年?

杰森·新闻: 并发.

JT: 我是说，这太疯狂了. That's a crazy number of people wanting content at the same time. So, 回顾那段历史和你现在所处的位置, 你会怎么说?, are maybe like what's the big technical challenge that you guys see Max facing, sort of building out a platform that can do all of that really well?

JP: I think there's a few technical challenges that we have ahead of us. 一号, 我们正在建立一个全球平台, 所以HBO, 大部分时间都是这样, HBO Go和Now, 它在国内发行. 全球都有HBO Go和Now的化身, 但它们实际上是分开的, 有点孤立的经历. The current strategy and technical strategy that we're on right now is a singular, global platform. And so we're working on developing the technology to support a singular, globalized platform. 再一次。, 我们将与全球各地的同行合作, to make sure it's regionalized and localized and all appropriate regulatory currency matters are concerned are dealt with and privacy and data. All those things are some of the technical complexities that we have to build out as it relates to a global platform. The addition is there's some new capabilities that we haven't had before. 我们在投资者日公布了用户资料. 我们将会有基于个人资料的观众. And so we need to build out some of those new capabilities and services and those have the opportunity for some sort of risk, 我们必须解决这个问题.

JT: Obviously it would seem to most people that there are some me-too, 这是任何类似平台的必要赌注. 所以，侧写应该是其中之一. Hulu有个人资料，Disney+也有个人资料. Netflix有个人资料. 显然HBO在内容方面有着丰富的历史, 你会怎么说? are some of the ways that you think HBO Max is gonna differentiate from those other competitors besides just the content. Obviously, there's gonna be content that you can't get anywhere else but HBO Max.

JP: 绝对. For sure, we have some of the very best content on the planet. But how do we allow customers to easily find and access that content? 所以我们推出了一种叫做“人工策划”的东西. 是的, there are gonna be recommendations and algorithm-based 信息 that we'll use the underline data that we know about, but we also thinks it's really powerful and important to have a human curation approach to it. 我们会用这个符号来表示它的内容. 你必须看到它才能理解它, but we're gonna actually be working with celebrities and influencers and t嘿're gonna help us tell the stores about their content experience as t嘿 were consuming those shows and movies. And we're actually gonna be putting that up as a part of the offering. 时间一到，它就到了.

可能不是在发射的时候, but in the goodness of time we're gonna have a human curation story about how to find content. And part is because I think consumers are a little bit tired of the fact that, 嘿, 我是怎么得到这个建议的? Especially when you're watching with other family members on a given profile. You may see things that weren't necessarily appropriate to you. And so we thinking having this idea of a human curation and a sort of set of recommendations that you can start to follow.

这就引出了第二个特性和功能. 这就是我们所说的共同观看. 这是一个想法, 当你有家人的时候, 就像在我家, 我有三个孩子，我们会一起看电视. 那么我们如何确保我的建议, or my wife's recommendations aren't necessarily confused because we're watching content with our nine year or our 12-year-old. 我们要做的是, we're developing a feature around co-viewing so that we can create a unique set of recommended content for those co-viewing conditions. And we can also ensure that we know who's watching so that when we do come up with those set of recommendations t嘿're appropriate to the fact that this is a co-viewing experience and not something that was done individually. So those are 2 of sort of the capabilities and ways that we're gonna allow consumers really to find content not in 9 minutes but hopefully in 90 seconds.