Comcast Creates theVideoPlatform for Multi-Screen OTT Services
One last note from the 2016 NAB show: Two Comcast divisions—Comcast Wholesale and white label video publishing company thePlatform—announced the debut of theVideoPlatform, a solution for quickly launching multi-screen OTT services.
This has been the year for such offerings (with competing solutions appearing from Adobe, 创作 /谐波, 和Brightcove), and theVideoPlatform is completely in-line with both its modular design and range of abilities. It assists with video management, 出版, 分布, 和货币化, 康卡斯特说, and targets broadcasters, 运营商, multichannel networks, and publishers that want to quickly launch new consumer offerings.
The previous two NAB shows were dominated by end-to-end video workflows that unified broadcast and digital, and included multi-screen 分布. The difference with this year's offerings is the emphasis on the business side. A full-service OTT platform now has to focus as much on audience development and program recommendations as it does on workflow integration.
theVideoPlatform is built on Comcast's MPX video publishing system. Customers are free to select the full technology stack or just the elements they need. It can create video-on-demand, live linear, and TV Everywhere offerings.
“更多的 than other providers, theVideoPlatform offers a high degree of transparency, 可靠性, and implementation speed," says Barry Tishgart, vice president of Comcast Wholesale. "Our deep video experience, coupled with our software technology and world-class consulting services organization, save our customers time, 钱, 和百家乐软件.”
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