网飞公司 Posts Strong 订阅r Numbers, Now Bigger Overseas
SVOD领袖 网飞公司 wowed Wall Street yesterday with strong Q2 subscriber numbers. The second quarter is usually a weak one for streaming, and analysts were expecting new customers to rise by 3.200万年. 相反，网飞公司增加了5个.200万艘新潜艇. Debuts of strong original programming, including the latest season of 《百家乐软件app最新版下载》 还有新节目 13个原因 appear to have given the company a boost.
This growth marks an important milestone for 网飞公司, as it now has more subscribers overseas than in has in the United States. Succeeding across the globe is critical for the company, as it nears the subscriber saturation point at home. 现在是52.03 million customers abroad and 51.美国92个.S. 这5个人中.200万年 added this quarter, 4.1400万是非美国公民.S.
Revenues rose 32 percent to $2.8 billion, with Q2 profits of $65.6 million (up nearly 60 percent year-over-year). The good news gave 网飞公司's stock a 10.4 percent jump yesterday in after-hours trading.
Not everyone thinks the 网飞公司 celebrations are appropriate: Mike Milligan, senior director for Limelight Networks, says the emphasis should be on customer loyalty, 不是获取客户.
"There’s no doubt that the most significant piece of 网飞公司’s earnings is its growth in subscribers, exceeding expectations with 5.200万年 added over the last quarter," Milligan says. "But 网飞公司’s growing audience is no longer something to celebrate—in fact, it should be expected as more people get sick of their cable companies and inevitably decide to cut the cord. As the streaming industry in the U.S. becomes increasingly saturated, it’s becoming less about onboarding new subscribers and more about retaining them with new kinds of content and solid viewing experiences that keep viewers engaged and loyal."
One question now is whether or not 网飞公司's original content strategy is sustainable. The company currently spends $6 billion per year on original content.
网飞公司's DVD-by-mail business is slipping: It declined 17.3 percent year-over-year to $114.700万，包括4.总收入的2%.
相关文章
Strong demand outside the United States—especially in Asia Pacific—will propel record growth at 网飞公司, forecasts Digital TV 研究,
2018年5月21日
When Disney removes its movies from 网飞公司 in 2019, one-fifth of 网飞公司 subscribers could decide to leave, according to a poll conducted by Fluent.
2017年8月11日
Marvel and Disney titles to leave 网飞公司 as Disney revs up to launch two different streaming services: one for sports and one for entertainment.
2017年8月8日
The leading subscription services are flush with cash, and they're eager to buy hot titles on the festival circuits. For first-time directors, that often means trading a theatrical release for a guaranteed payday.
2017.7.28
When deciding on a streaming video service, Americans look to the big three first, with few ignoring them in favor of niche content providers.
7月12日
Despite being locked out of China—the world's largest market—网飞公司 shows impressive foreign growth. But a new Russian law could spell trouble.
2017年6月05日
At NAB, execs from Amazon, 网飞公司, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
2017年5月3日