报童 Announces 关于.com Is Latest Customer
With the demand for video on websites increasing, some companies are choosing to outsource their video needs. 报童 is capitalizing on that, and today the company announced that 关于.com is its latest customer. A video news network for-hire, 报童 is adding evergreen video creation to its list of services. While the company is best know for creating videos on headline events, it will create more general informational videos for 关于.com. For example, it recently created "How to Change a Tire," "是什么 a Pedicure?," and a profile of Apple co-founder Steve Jobs for 关于.com.
报童 will work with 关于.com editors to identify suitable subject for videos, and will then create brand-safe videos in a variety of genres, such as how-tos, biographies, and educational clips. 报童's staff works with outside experts to create the specialized content. For an example of 报童's work for 关于.com, see this video on owning clownfish in a saltwater aquarium.
For its own site and its customers, 报童 says it creates over 2,000 videos each month resulting in over one billion views each year. Other 报童 clients include The Huffington Post/AOL, Mashable, and National Journal. The company has over 30 fulltime employees in three offices: Columbia, Missouri; Los Angeles; and Chicago, 伊利诺斯州.
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