Verimatrix Study: OTT Adoption Hurt by Broadband Limitations
In a survey of media industry executives about the future of over-the-top video delivery, 59 percent of respondents say that broadband bandwidth limitations are the biggest technical hurdle to wider OTT adoption. Nearly as many -- 55 percent -- said that quality of service and quality of experience are also significant problems.
The survey and accompanying report were created by StreamingMedia.com和 Unisphere研究 with sponsorship by content security and revenue enhancement company Verimatrix. It's goal was to discover industry experts' thoughts on the state of OTT both now and in the near future.
Content security is a critical issue to many respondents, with 48 percent saying that rights management is the biggest business-related issue for companies working in multi-screen service delivery. Over half of respondents prefer HLS (HTTP 在线直播) with enhanced rights management or basic encryption. The survey found that HLS is twice popular an option than Adobe Flash Access or Microsoft PlayReady for OTT video.
Despite security being a major concern for the OTT world, the survey uncovered a surprisingly large knowledge gap in the area: Nearly one-third of respondents didn't know their company's strategy for managing digital rights management across networks and devices.
The 26-page report includes an executive summary by StreamingMedia.com columnist and executive vice president Dan Rayburn.
“The respondents already see significant parts of their businesses influenced by the OTT model, 在哪个程序中, both live and on-demand, is delivered directly to consumers’ devices, via increasingly robust broadband networks,雷伯恩写道.
A report based on the survey, "OTT Video: Coming to a Paid Channel Near You," is available for free download.
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