日本的维.A.财团 and YuMe Strike Platform Licensing Deal

合作提供D.A.财团 tools to build its private ad marketplace, while giving YuMe a gateway into Japan with top-tier agency partner

雷德伍德市，加利福尼亚州(1月29日)

YuMe公司. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and D.A.联盟(DAC, JASDAQ证交所:4281), the largest digital media representative in Japan and a subsidiary of Hakuhodo DY Holdings Inc., today announce a new platform partnership to license YuMe For Publishers (YFP) to enable DAC to build private ad marketplaces across multiple devices in Japan.

DAC has been working to develop ad placements in Connected TV, and selected YuMe to strengthen its ad serving capability into Connected TV and across multi-screens because of YuMe's best-in-breed technologies and multi-screen platform expertise. The strategic partnership allows DAC to deliver on complex requirements from its advertising clients and develop comprehensive video-specific ad marketplaces to run its clients' ad campaigns.

“Partnering with YuMe gives us an edge on our competition by reaching multi-screen audiences as we continue to innovate in the digital advertising space,矢岛博武说, 总统, D.A.财团. “We are able to help our advertising clients reach their desired target audiences and support complex business models by licensing YFP and utilizing YuMe’s constant supply of inventory to meet our needs.”

亮点:

• YuMe’s sophisticated audience-building technologies enable DAC to build a private ad marketplace and strengthen its audience base across devices.
  • Supports multiple business requirements across PC, 移动, CTV, 和多个操作系统, 视频播放器和设备.
• Provides a constant supply of YuMe inventory from publishers and OEMs (such as LG Electronics) to expand DAC’s offering.
• DAC helps YuMe expand into the Japanese market and APAC.

“This partnership confirms YuMe’s YFP as one of the most powerful and comprehensive video ad serving solutions on the market and validates its ability to remove friction points for ad serving and monetization,贾扬特·卡达姆比说, 联合创始人兼首席执行官, YuMe. “同时, aligns us with one of the most important players in the Japanese advertising ecosystem.”

Integration is expected to be completed in Q1 2015, and additional markets in the deal for inventory will include: Indonesia, 马来西亚, 越南和新加坡. 

关于维.A.财团

D.A.联营公司. (JASDAQ: 4281) is the largest digital media representative in Japan, established in 1996 as a consortium of leading ad agencies, 以博报堂为首. By combining different specialties and advantages, DAC takes initiative in the digital advertising market for multi-devices including PC, 智能设备, 移动和联网电视. DAC offers various kinds of services related to digital advertising, 作为媒体代表, that trades advertising spaces in various, 优质在线媒体. DAC leads the market by providing advertising planning, 咨询, 技术解决方案, 运营服务. DAC is headquartered in Shibuya-ku, Tokyo, with 5 additional offices and 11 subsidiaries worldwide. 欲了解更多信息，请访问 http://www.dac.co.jp/english/.

关于YuMe

YuMe公司. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. 欲了解更多信息，请访问 YuMe.com/pr,遵循 @YuMeVideo 就像 YuMe 在Facebook上. 当前的YuMe标志可以在www.yume.com/news/logos.