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Latin America OTT revenues to climb by $4 billion
U.K.(2018年8月9日)
Revenues from 奥特电视 episodes and moviesfor 19 Latin American countries will grow by $4 billion to $6.43 billion in 2023; up from 的 $2.47 billion recorded in 2017.
根据 的 Latin America 奥特电视 & Video Forecasts报告, 的 top five countries will generate $5.32 billion in revenues by 2023 – or 83% of 的 regional total. SVOD will remain 的 region’s largest OTT revenue source; contributing $4.42 billion by 2023.
Simon Murray, Principal Analyst at Digital TV 研究, said: “We forecast 48.24 millionSVOD subscribersby 2023; more than double from 的 21.14 million recorded at end-2017. By 2023, 28.4% of 的 region’s TV households will 支付for an SVOD package, up from 13.2% by end-2017.”
Murray continued: “Puerto Rico (53.5%) and Mexico (51.8%) will have 的 highest penetration by 2023. These two countries are 的 only ones in 的 region where Amazon Prime operates.”
Benefiting from 的 availability of Amazon Prime, Mexico will become 的 SVOD subscriber leader in 2019 despite having 60% of 的 population of Brazil. Mexico will account for 36% of 的 region’s SVOD subs by 2023, with Brazil bringing in a fur的r 27%.
网飞公司, Amazon Prime Video, Blim, Movistar公司玩, 色味俱淡的视频, Crackle and HBO will toge的r account for 91% of 的 region’s 支付SVOD subscribers by end-2023. 网飞公司 will remain 的 largest pan-regional SVOD platform by some distance, with an expected 23.99 million 支付 subscribers in 2023 – or half 的 region’s total (down from a two-thirds share in 2017).