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SpotXchange Delivers New Loss Reporting Capability for RTB Buyers
Gives RTB Partners Unprecedented Insight Into Ad Bidding Decisions to Achieve 更多的 Effective Buys
科罗拉多州丹佛市(3月19日)
SpotXchange公司., the largest global marketplace of video ad inventory, today announced it is the first real-time bidding (RTB) supply source to offer a loss reporting capability for its partners.
With this new capability, SpotXchange continues to provide its customers, partners and the market with guidance and intelligence previously unavailable in video RTB environments. SpotXchange is now bringing an entirely new level of insight that will provide partners specific 信息 regarding the success or failure of their RTB bids. 例如, if a RTB partner loses a bid, SpotXchange will be able to report by how much they lost the bid, so the partner can bid more aggressively in the future. This insight will help RTB buyers know when to adjust their bids to increase their win rates.
"This launch demonstrates why SpotXchange is such a valuable partner and we applaud them for adding this additional layer of transparency,布雷特·威尔逊说, TubeMogul首席执行官. "By offering insight into our RTB wins and losses, SpotXchange allows us to fine-tune our bidding decisions to deliver more value to our brand marketer clients."
"For video RTB to grow and prosper, we must introduce new tools and capabilities to make the bidding process more transparent,迈克尔·谢汉说, SpotXchange的首席执行官. "Providing loss reporting to our clients and RTB partners gives them yet another way to make smarter, 更有效的购买, which leads to more successful campaigns."
关于SpotXchange
SpotXchange operates the largest global marketplace of video ad inventory and is the leading provider and innovator of comprehensive online video advertising solutions. SpotXchange reaches more than 110 million unique visitors in over 30 countries, and is the leader in real-time bidding (RTB) for video with billions of ad calls each month through its exchange. Publishers monetize and maximize the value of their in-stream video inventory through the SpotXchange marketplace, which connects them to a large ecosystem of buyers (advertisers, 机构, 代理交易台, 广告网络, and DSPs) competing in real-time for their inventory. Headquartered in the Boulder/Denver region of Colorado, SpotXchange has global reach and key market leadership positions in the United States, 联合王国, 澳大利亚和加拿大. For more 信息, visit http://www.spotxchange.com .