Taboola Expands Partnership with Brightcove
Enables Smaller Sites to Affordably Run
Taboola’s Video Recommendation Engine
纽约，纽约(2月2日)
Taboola, the leading online video discovery and distribution platform for major content publishers, today announced that it has expanded its partnership with Brightcove, the leading online video platform, to enable small and medium businesses to affordably run Taboola's video recommendation engine in conjunction with the Brightcove platform.
从2011年1月开始, smaller sites using Brightcove's Express $499 edition can implement Taboola video recommendations within minutes to their Brightcove players, 在文章页, 索引页和主页, at a monthly subscription starting at $59.99.
Taboola video recommendations are based on advanced mathematical algorithms that combine behavioral and contextual data to analyze users' engagement with the videos they watch and generate real-time predictions for additional videos of interest. The recommendations appear as list of thumbnail images in a section titled "Other Videos You May Like,在文章页面上, 索引页, 在视频页面上. This partnership with Brightcove comes after a recent announcement that a mutual customer , 《百家乐软件app最新版下载》, saw an increase of 250% in Video Recommendation CTR using Taboola.
"We are very excited about expanding our partnership with Brightcove even further, working with their great Express team on this project to offer our discovery platform to smaller sites,Taboola的创始人说 & 首席执行官亚当·辛格达. “我们度过了不平凡的2010年, growing our publisher network with exciting partners, and we are thrilled about offering our platform for the first time to every website that is using Brightcove Express."
"Partners like Taboola provide valuable solutions for our fast-growing small and medium sized business customers that are looking to grow their video initiatives with Brightcove,克里斯·约翰斯顿说, Director of Technology Partnerships at Brightcove. "We look forward to supporting Taboola's efforts to offer our customers a vehicle to increase viewership and revenue for their businesses."
Taboola (http://taboola.com), the online video industry's leading recommendation engine, created the breakthrough EngageRankTM technology that suggests to web audiences the most relevant videos matched to any type of content they consume including text stories (http://taboola.com/text2video.html)及视频网页(http://taboola.com/video2video.html). Taboola's recommendation engine enhances user experience, increases time spent on site, 提高忠诚度, 并推动盈利能力. Taboola customers typically see an uplift in video views of up to 200% within a few weeks. Taboola makes recommendations to over 51 million unique users monthly across a global network of market-leading publishers such as CNN, 吉卜林, 板岩, 迪蒙德传媒, 修订3和其他.
The privately-held New York based company was founded in 2007 by a team of veteran Israel National Security Agency researchers leveraging years of advanced practical mathematical research experience. Taboola is backed by funding from Evergreen Ventures and a small group of Israeli and American individual investors.