ThinkAnalytics and Gracenote Make Visual Content Discovery Easy with New Turnkey Solution
Advanced Recommendations Algorithm Integrating New Differentiated Program Imagery Enables Video Service Providers to Deliver Highly Personalized User Experiences
洛杉矶的伦敦和加州的埃默里维尔(2021年7月20日)
ThinkAnalytics, the leading global provider of content discovery and viewer insight solutions, and Gracenote, the leading entertainment metadata and content services company, are enabling TV providers to improve personalized video search and recommendations through a new solution that builds on each company’s core expertise. ThinkAnalytics’ powerful Personalized Images content recommendations algorithm built on advanced AI techniques and data science is integrated with Gracenote’s Personalized Imagery offering, which offers a differentiated set of images for each TV and movie title. 通过这一组合, cable and satellite TV services and streaming platform customers have a new, easy-to-implement solution to optimize visual content merchandising and personalize the user experience.
This collaboration between ThinkAnalytics and Gracenote results in a powerful turnkey solution for video service providers to positively impact key consumption and engagement indicators. Independent testing of these targeted program images versus standard imagery has shown measurable increases in time spent watching content and number of titles watched.
Gracenote’s Personalized Imagery solution delivers a differentiated set of program images representing distinct aspects of an entertainment title with each individual image tagged with relevant Gracenote Video Descriptors and Celebrity IDs. The rich Gracenote metadata associated with the imagery is used by ThinkAnalytics’ advanced AI and machine learning algorithms built into its powerful content discovery platform to help surface the optimal image to each viewer based on preferences and history.
“We have proved that viewers connect with content in different ways through visual images, which is a breakthrough for how service providers can recommend content via their UX – and keep viewers engaged,彼得·多赫蒂说, ThinkAnalytics的首席技术官. “We are excited to leverage Gracenote’s all-new sets of program imagery and associated metadata to bring the gold standard of personalized TV experiences to market.”
“Improving content discovery by making it more personal and visually driven holds the potential to help entertainment providers of all sizes move the needle on key business metrics,西蒙·亚当斯说, 首席产品官, Gracenote. “We are thrilled to extend our long-running collaboration with ThinkAnalytics resulting in this new turnkey solution enabling customers to maximize engagement with content and viewership on their platforms.”
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关于Gracenote
Gracenote, 尼尔森(NYSE: NLSN)公司, 提供音乐, video and sports content and technologies to the world's hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 100 million tracks, TV listings for 85+ countries and statistics spanning more than 70 sports and 300,每年有5000场比赛. Gracenote总部位于加利福尼亚州埃默里维尔. 并为全球客户提供支持. 欲了解更多信息，请访问 www.gracenote.com.
关于ThinkAnalytics
ThinkAnalytics is the leading content discovery and viewer analytics solution worldwide, 启用视频服务提供商, 工作室, 广播公司, and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, 忠诚度和ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving 350 million subscribers in 43 languages with 6 billion recommendations per day, making the company the largest independent content discovery platform worldwide.
客户包括HBO拉丁美洲, DirecTV拉丁美洲, 自由的全球, 德国电信, 阿斯特罗, Proximus, 罗杰斯, 天空, 新加坡电信, 塔塔的天空, 和沃达丰. www.thinkanalytics.com