Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior

Y Combinator Startup cracks the code on visibility into customer video behavior for Eloqua users, continues to create impressive breakthroughs for marketers using video content

加拿大多伦多(11月15日)

 

维迪亚德，主角 视频营销 platform for business, today announced an integration with Eloqua that enables businesses to use video content to 捕获导致 and to identify customer viewing behaviors of all video content.  应用程序, demonstrated to enthusiastic marketers at the 2012 Eloqua Experience Conference, is currently available through the Eloqua AppCloud.

According to Eloqua CTO and Co-Founder 史蒂夫·伍兹, the increasing importance of video content in acquiring and converting customers is not lost on marketers, but there has been little visibility into how prospects are consuming that content, 直到现在. "Eloqua customers have been able to integrate video into their marketing for some time now using YouTube but the video element has remained a black box,伍兹说.  "Vidyard gives users full visibility into that black box to identify who's watching, how long they're watching and specifically what parts they watch.  That's a big reveal and a very powerful connection to help understand the buyer." 

Vidyard's integration will also allow Eloqua users to add 视频引线捕获 to their list building toolbox. Vidyard's video email gating feature will allow marketers to enable high-value video content for prospects with a simple email submission.

"Video content is on fire right now and we're extremely excited to be working with Eloqua to ensure that marketers are able to take full advantage of video at every step of the funnel,Vidyard首席执行官说 迈克尔Litt. "For the first time we're giving marketers insight into customer activities with video.  It's exciting, and we're just getting started."

关于Vidyard
维迪亚德是 视频营销 platform that helps marketers drive results with video content. 与Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, 捕获导致, and brand their player skins all from one place. Anyone can try Vidyard for free at www.vidyard.com.