Vimeo Introduces New Video Interaction Tool for Marketers
互动视频卡, Customizable End Screens and Extended Email Capture Offer a Complete Mobile-First Solution to Engage Viewers
纽约，纽约州(5月31日)
Vimeo today announced a number of enhancements to its Business membership, including the introduction of interactive video cards, a mobile-first tool designed to help marketers and video professionals drive viewer engagement. 卡片, which are available on Vimeo’s embeddable video player, can be set to appear at any point 在 playback and provide supplementary 信息 or links to a custom destination. Additional features released include customizable end screens and extended 电子邮件获取, all aimed to provide Vimeo members with greater control when interacting with their audience.
“Quality continues to be our top priority at Vimeo and our video interaction tools are designed to feel as native, unobtrusive and engaging as possible,Anjali Sud说, General Manager and Senior Vice President, 创造者的平台. “We also accounted for the fact that the majority of video views occur on mobile and are excited to introduce a complete, mobile-optimized solution with our new cards.”
Highlighted member benefits of these video interaction tools include:
- 卡片:可定制的, notification-style layer that Business members can set to appear at any point 在 playback, that provides relevant 信息 or link viewers to a custom destination. Available on embedded videos, cards come in a sleek design that appears native to the video experience and are optimized for both iOS and Android viewing.
- 屏幕: New end screens offer eight ways to customize what appears after the video, from clickable background images, to a customized thumbnail, to call to action buttons.
- Capture viewers’ emails before, 在, or after: Business members can now set their 电子邮件获取 field to appear before, 在, 或者在他们的视频之后, with the option to withhold their video behind the 电子邮件获取 field. Captured emails can be seamlessly imported into email marketing services like MailChimp, 竞选班长, 和持续接触.
最后, as part of a Business membership, users are able to track impressions, 点击率, and engagement data for cards, 电子邮件获取, 结束屏幕.
关于Vimeo
Vimeo is home to the world’s most imaginative video creators and the hundreds of millions of viewers who love them. Vimeo empowers over 50 million creators with the tools they need to host, share and sell videos in the highest quality possible. Also a leading online entertainment destination, Vimeo now reaches viewers in over 150 countries who can watch content anytime, on nearly every Internet-connected device. Founded in 2004 and based in New York City, Vimeo, Inc. is an operating business of IAC (NASDAQ: IAC).