Wüsthof Broadcasts "Cutting Academy" Livestream Series with Blackmagic Design
Blackmagic Design today announced that professional knife manufacturer, WUSTHOF, created a specialist live streaming series, 依靠URSA Mini Pro G2, 黑魔法口袋电影相机6K and ATEM Television Studio Pro HD, 吸引全球各地的粉丝
弗里蒙特,(2020年6月18日)
Blackmagic Design today announced that professional knife manufacturer, WUSTHOF, created a specialist live streaming series, 依靠URSA Mini Pro G2, 黑魔法口袋电影相机6K and ATEM Television Studio Pro HD, 吸引全球各地的粉丝 during the Covid-19 lockdown.
Delivered from inception by production agency HerzbergMedia, the thirteen part Cutting Academy helped viewers develop their kitchen knife skills. Each show featured celebrity guest chef René Steinbach, who delivered live practical demonstrations, as well as Viola Wüsthof of the Wüsthof family, who shared guidance on sharpening and caring for professional kitchen knives. The content was available through Facebook Live and the brand’s YouTube channel, with audiences encouraged to comment and ask questions.
“The lockdown kickstarted a massive surge in the number of brands streaming content online. Although there were lots of cookery shows, we hadn’t seen anyone taking on practical cutting skills. 拥有200年的经验, we knew WUSTHOF was in the perfect position to share its expertise,Jens Harald Herzberg解释道, 赫兹伯格传媒的所有者. “我们开发了这个系列的前提, then worked with the Wüsthof family to get production up and running.”
在科隆的工作室工作, 德国, the production team faced two key challenges: delivering high quality content with a limited number of people and ensuring that social distancing was upheld throughout filming. “只有我们四个人, 包括我自己作为主持人, 制作人和流媒体运营商, it was instantly clear that we would need to streamline the workflow and rely on remote control via the ATEM switcher for the main camera positions,延斯解释道。. “We had four locked off positions and a fifth handheld unit to give us the all important detail shots, which would help elevate the production even further.”
“We made a move to Blackmagic Design cameras for all of our corporate work some time ago, 他们已经成为我们的主力, producing excellent quality content for our commercials and image films. We were conscious that so much online content has been produced during the lockdown, so we had to ensure our set up would deliver the picture quality we needed for a highly professional finish.”
到目前为止, the series has generated more than 600K views across WUSTHOF’s social media channels, which massively exceeded the team’s initial estimations. “We’d been discussing the concept of live streaming for a long time, but we were always cautious about the costs and resource involved,Jens Harald总结道. “The engagement and excitement for the WUSTHOF Cutting Academy demonstrated that there is a demand for this type of insightful, 详细的内容, and the Blackmagic Design workflow has proved itself as a reliable and effective foundation on which we can develop more programming formats across our client base.”
新闻摄影
URSA Mini Pro G2产品照片, 黑魔法口袋电影相机6K, ATEM Television Studio Pro HD and all other Blackmagic Design products, 都可以在WWW上找到.blackmagicdesign.com/uk/media/images.
关于Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, 数码胶片相机, 颜色校正技术, 视频转换器, 视频监控, 路由器, 现场生产切换, 硬盘录像机, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design在美国设有办事处, UK, 日本, 新加坡和澳大利亚. 欲了解更多信息，请访问www.blackmagicdesign.com.