雅虎财经 Launches Apple TV App
现场市场报道, Daily Financial 新闻 Programs, and Curated Video Playlists Now Available for Apple TV Users
纽约(12 Dec 2018)
雅虎财经, one of the largest business and financial news platforms in the world, today announced its first standalone app for Apple TV. The 雅虎财经 app provides users with free access to live-streamed market coverage, as well as on-demand video clips and editorially curated playlists, exclusive live-streamed events, 原始系列, personal finance content, 和更多的. Designed to include the best of 雅虎财经 in one place, the app will also offer a persistent player, allowing users to simultaneously search for content so they never miss out on critical moments.
“雅虎财经 users are highly engaged, and they want to stay on top of the latest market news no matter where they are,乔安娜·兰伯特说, General Manager of Finance, Tech and Auto at Verizon Media Group/Oath. “Our new app for Apple TV enables us to reach the 雅虎财经 audience at home, where they’re already tuning in to live news programming. Our goal has always been to make it as seamless as possible for our users to obtain the crucial 信息 they need to stay ahead, and this app does just that.”
雅虎财经’s original live and on-demand video content is viewed by more than five million unique users each week. The news platform’s daily programs – Market Movers, 早上的会议, 中午搬家公司, and The Final Round – have attracted a dedicated following of more than 400K viewers, an increase of 50% since last year. The Apple TV app will make it even easier for users everywhere to access their favorite 雅虎财经 programming, as no cable or satellite subscription is required.
Today’s announcement builds on 雅虎财经’s ambitious video strategy, which centers around the expansion of its live daily programming to span eight hours of bell-to-bell coverage in January 2019. 雅虎财经 previously announced its first OTT distribution partnership with The Roku Channel, where its original programs are also available. 2019年初, the news platform will launch 雅虎财经 Premium, a paid subscription offering that will provide members with exclusive access to new premium tools, 专有数据集, and industry-leading research.
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